Your website has the potential to be your very best employee. Is yours earning its pay?
Imagine you have a sales employee. He shows up everyday, but you’re not really sure what he does. You keep him around because you’ve already invested money in him, but you can’t remember the last time he actually made a sale.
Sounds pretty ridiculous, right?
Yet I’ve talked to many business owners who take that exact attitude toward their company’s website. They have one because they know they should have one, but when I ask them how much traffic it gets or how many visits it converts to sales, they aren’t sure.
You wouldn’t settle for that kind of performance from an employee. Why put up with it from a website?
Now imagine you have a salesperson who can work 24 hours a day, 7 days a week with no holidays, can talk to any prospective customers at once in multiple locations, and pulls in new business as you sleep.
This is what your website COULD be doing, if only it was reaching its full potential.
How To Spot a Lazy Website
Ask yourself these questions:
- How much has your website cost you, between building it and hosting it annually?
- How many conversions (sales, email signups, or any other measurable successes) does your website deliver?
- In short, what is the return on your website investment?
If your website isn’t at the very least paying for itself, it’s time to get your website into shape!
How to Kick Your Website Into Shape
The first thing to do is figure out what you need your website to do.
(You wouldn’t hire an employee without a job description, would you?)
Make a list of website goals, such as:
- Gain 10 new newsletter signups per month
- Increase sales by 5%
- Bring in 20 new qualified leads per month
The more specific you are, the easier it will be to track your website’s success.
Schedule a Performance Review
Just as you would for an employee, schedule regular checks to make sure you are on target with your goals.
Use tools such as Google Analytics to track traffic and conversions. Use the data you compile to learn where you can improve your website’s performance.
In no time, your website will be your star employee!
Find Out if Your Website is Slacking!
If your website isn’t bringing you business, I’ll help you diagnose what’s wrong with a detailed performance audit. You’ll find out where your website underperforms and, more importantly, how to supercharge its performance!