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Stories Stick! Using Storytelling to Attract Customers
The other day, I read something that shocked me into taking action. In 2009 my husband was killed in an accident. In the following hours, weeks, and months I was shocked by the number of things we had left disorganized or ignored. Critical documents you …
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How to Tell if You Have a Lazy Website — And What to Do About It
Imagine you have a sales employee. He shows up everyday, but you’re not really sure what he does. You keep him around because you’ve already invested money in him, but you can’t remember the last time he actually made a sale. Sounds pretty ridiculous, right? …
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Marketing Lessons from a Pastrami Sandwich
I just got back from lunch with my grandfather at Harold’s, a New York-style deli that serves things like corned beef and brisket, chicken soup with matzoh balls, and potato knishes. At 2:00 on a Friday afternoon the dining room was absolutely packed, with people …
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