Business Archives - Sarah Peters Web Design

The (Blindingly Obvious) Secret to Improving Your Business by 30% In Just One Month!
posted by Sarah Peters on July 24,2012 in Business, Conversion Rate Optimization

I just got a really inspiring email from Joanna Wiebe at Copyhackers, courtesy of her Tuesday Morning Tips newsletter. (If you’re not following Joanna, you really should! She always manages to teach me something new about how to write engaging copy.) The subject was “The …
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How to Tell if You Have a Lazy Website — And What to Do About It
posted by Sarah Peters on June 21,2012 in Business, Marketing

Imagine you have a sales employee. He shows up everyday, but you’re not really sure what he does. You keep him around because you’ve already invested money in him, but you can’t remember the last time he actually made a sale. Sounds pretty ridiculous, right? …
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The Case Against Perfection
posted by Sarah Peters on April 24,2012 in Business

Hi, I’m Sarah Peters, and I am a recovering perfectionist. There’s nothing wrong with perfectionism per se. As a part-time visual artist, I admire craftsmanship, the single-minded determination it takes to produce an enduring work of art. But as a web designer and business owner, …
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