The Best Time To Start Marketing Is Before You Start Marketing – Podcast with Web.Search.Social



No matter how big or small your marketing budget is, you want to make sure that you spend the money wisely, and get a return on your investment.

That’s why you need to plan your marketing, before you spend on marketing!

As the special guest on this week’s Web.Search.Social podcast, I chatted with Ralph and Carol Lynn Rivera about how to do just that.

Take a listen below and find out:

  • What to do before you start spending your marketing budget
  • Why you may be experiencing “Internet Marketing Fatigue”
  • How to avoid the trap of what I call “internal thinking” (which is really business navel-gazing)
  • The fastest and cheapest way to find out what your customer REALLY thinks of you

Plus some thoughts on Cuban pastries, zombies, and lots more…

It was a lively discussion and I had a lot of fun. Leave your thoughts in the comments.

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1 Comment

  1. Great piece! Made me think about how to move fwd on some mktg projects I have going on.


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