No matter how big or small your marketing budget is, you want to make sure that you spend the money wisely, and get a return on your investment.
That’s why you need to plan your marketing, before you spend on marketing!
As the special guest on this week’s Web.Search.Social podcast, I chatted with Ralph and Carol Lynn Rivera about how to do just that.
Take a listen below and find out:
- What to do before you start spending your marketing budget
- Why you may be experiencing “Internet Marketing Fatigue”
- How to avoid the trap of what I call “internal thinking” (which is really business navel-gazing)
- The fastest and cheapest way to find out what your customer REALLY thinks of you
Plus some thoughts on Cuban pastries, zombies, and lots more…
It was a lively discussion and I had a lot of fun. Leave your thoughts in the comments.