My passion lies where art and science meet and become design. Design is not subjective. It’s not art for beauty’s sake. It’s not about self-expression, or making the artist happy, or trying to impress others with cleverness. Good design is nothing more than the simplest, most effective solution to a problem.
I approach marketing as a scientist would: Ask lots of questions. Observe. Brainstorm. Test and experiment, and measure the results. Then make iterative changes until you have arrived at the best solution. I believe that all marketing should be held accountable. As legendary ad-man Claude Hopkins once said in his aptly-titled masterpiece Scientific Advertising:
“Treat advertising as you would a salesman. Force it to justify itself. Compare it with other salesmen. Figure cost and result. Accept no excuses which good salesmen do not make.”
I’ve carefully built up a network of forward-thinking designers and marketers who, like me, are dedicated to making the most effective websites. That means that I can offer you not just my own experience and expertise, but I can also call on a pool of experts in any area of web marketing, design, development, Facebook, AdWords… you name it.
So when you work with me, you get more expertise than any agency can offer — but without the big agency fees — from someone singly dedicated to your success.