The (Blindingly Obvious) Secret to Improving Your Business by 30% In Just One Month!

I just got a really inspiring email from Joanna Wiebe at Copyhackers, courtesy of her Tuesday Morning Tips newsletter. (If you’re not following Joanna, you really should! She always manages to teach me something new about how to write engaging copy.) The subject was “The Rule of One Percent” and in it she shares an insight from a book she read recently called Raving Fans, by Ken Blanchard and Sheldon Bowles. Here’s the inspiring part: “The biggest problem I have in delivering my vision is knowing what to do next. Either I try to do too much at once and get frustrated, or I sit immobilized because of the size of the job ahead. The rule of one percent reminds me that all I have to do is improve by one percent. Things can’t help but improve if you keep at it one percent at a time.” So how do you improve your business by 30% in 30 days? Simple! Improve it by 1% each day! Imagine that — instead of worrying about how to make big changes, start by making ONE change today. And another tomorrow. And another the next day. What ONE tiny improvement can you make today? Here are Joanna’s (excellent) suggestions: Today (Tuesday): Add a testimonial to the first page of your cart/checkout Wednesday: On your “Contact Us” page, replace the headline “Contact Us” with a reason to contact you… like, “Our CEO Answers the Phone! Call Us Today” Thursday: Add a nice, pleasant “thank you” message to your receipt page Friday: Add a persuasive summary headline over the testimonial you added on Tuesday Saturday:...