How to Tell if You Have a Lazy Website… And What to Do About It

Your website has the potential to be your very best employee. Is yours earning its pay? Imagine you have a sales employee. He shows up everyday, but you’re not really sure what he does. You keep him around because you’ve already invested money in him, but you can’t remember the last time he actually made a sale. Sounds pretty ridiculous, right? Yet I’ve talked to many business owners who take that exact attitude toward their company’s website. They have one because they know they should have one, but when I ask them how much traffic it gets or how many visits it converts to sales, they aren’t sure. You wouldn’t settle for that kind of performance from an employee. Why put up with it from a website? Now imagine you have a salesperson who can work 24 hours a day, 7 days a week with no holidays, can talk to any prospective customers at once in multiple locations, and pulls in new business as you sleep. This is what your website COULD be doing, if only it was reaching its full potential. How To Spot a Lazy Website Ask yourself these questions: How much has your website cost you, between building it and hosting it annually? How many conversions (sales, email signups, or any other measurable successes) does your website deliver? In short, what is the return on your website investment? If your website isn’t at the very least paying for itself, it’s time to get your website into shape! How to Kick Your Website Into Shape The first thing to do is figure out what you need your...